Why do businesses overlook online shoppers aged 50+
Thinking about who an online shopper is, you build the perception of it being someone from a…
Author: spark
How to create a great Christmas advert
There is no greater visual reminder that Christmas is on the horizon than the return of Christmas…
How electric vehicles will change the service station
Prime Minister, Boris Johnson, announced that the UK will ban the sales of new petrol and diesel…
What is Cognitive Dissonance
First explored by Leon Festinger in the 1950’s, cognitive dissonance refers to the mental conflict we experience when…
How the UK is really feeling about the coronavirus pandemic
At Spark Emotions, we wanted to truly understand how people in the UK are feeling about the…
3 Social Selling tactics and why they work from a psychological perspective
At Spark Emotions, we strive to understand the reasons behind why people behave as they do. In…
How the nation is truly feeling in November 2020
November 2020 is going to be very different from previous years. The COVID-19 pandemic has had a…
Understanding forecourt shoppers – Pay at Pump Vs going instore
Spark Emotions is a specialist market research agency and we are experts in understanding shoppers. We are…
Online shopping – what makes a great website?
The popularity of online shopping has been growing at a remarkable rate and has now become commonplace…
What is Dr Fogg’s behavioural model?
Dr Fogg’s behavioural model was established around the concept that everyone relies on 3 basic elements: Motivation,…
