The power of free to play (F2P)
Free to play games are fast becoming one of the dominant forms of online gaming across mobile,…
Author: spark
How UK parents are feeling about school holidays
One of the most succinct ways to gauge someone’s thoughts and feelings is to ask them to…
1 in 10 shoppers are not wearing any PPE, or following hygiene procedures when grocery shopping
With Coronavirus dominating the news, I’ve found it hard to sift through the headlines to find out…
Quantifying emotion – The Spark Emotional Wheel
The ability to measure the emotions that shoppers and consumers are feeling, and being able to react accordingly…
What is overchoice effect (paradox of choice)?
When deciding on what to buy, we’re often met with a vast selection of products, whether it’s…
Why cryptocurrencies are growing in the gaming and betting industry
Whilst words like cryptocurrencies and blockchain may still not mean much to the majority of people, ‘Crypto’…
How the nation is truly feeling in July 2020
July 2020 is going to be very different to recent years, the COVID-19 pandemic has had a…
COVID-19: learning from academia – Shopping moods
Learning from academia is a crucial element of our research and in this article, we talk about…
What is mood repair motivation?
Learning from academia is a crucial element of our research and in this article, we talk about…
White Paper download – Help for businesses during Covid-19: Understanding customers
Spark Emotions latest white paper, which aims to help understand how Covid-19 has affected behaviour and how…
