This is where we analyse human emotion, decode decision-making and break down the behavioural patterns shaping categories, culture and commerce.
Free-to-play (F2P) games dominate the modern gaming industry, generating billions in revenue without charging an initial entry fee. The success of this model is not just about game design; it
The ability to accurately measure consumer emotions is the difference between guessing what your shoppers want and knowing exactly how to drive their behaviour. At Spark Emotions, we built the
Summary: Social conformity drives shoppers to follow the majority out of a desire for validation or social acceptance. By embedding clear social proof into choice architecture, brands can align with
Summary: “Shoppers make everyday purchases using fast, instinctive ‘System 1’ thinking, while reserving slow, deliberate ‘System 2’ thinking for complex decisions. Brands must design retail fixtures that seamlessly align with
