At Spark Emotions, we help brands grow by understanding the science behind consumer and shopper behaviour. From fierce challenger brands to global multinationals, we’ve partnered to uncover the emotional and contextual triggers that drive real-world consumer decisions.
Applying over 25 years of psychology-led research to your commercial challenges, we provide strategic clarity and actionable insight. With established global research experts capturing behaviour across 150 markets and millions of consumers, we combine the rigour of global research with the agility of modern technology.
We distinguish between fast, intuitive thoughts and slow, deliberate thinking.
We know that working memory only lasts around 18 seconds.
Being easier to process makes a brand easier to purchase.
Emotion fundamentally drives purchase behaviour.
As an MRS Company Partner, we are committed to the highest standards of evidence and ethics. Whether you need to decode shopper behaviour in-store or understand consumer usage at home, our team of experts ensures that our insights always drive results.
Because over 90% of purchasing decisions happen on autopilot, asking consumers what they might buy rarely gives you the truth. We prefer to see what shoppers actually do. Using advanced eye-tracking, real-store observation, and behavioral science, we map the drivers behind the “buy.”
We’ve built a researcher-led, agile research platform that captures the depth of human behaviour at the speed of AI. We strip away the guesswork by connecting you directly with real people in their natural environments. With deep behavioural expertise baked into every interaction, we transform raw, authentic moments into clear, commercial strategy in under a week.
Data alone doesn’t grow brands, understanding human behaviour does. We don’t believe in one-size-fits-all research. Instead, we tailor our approach across four core pillars, to give you the insight-led actions you need to win.
1. Trends and Foresight
2. Shopper
3. Brand/Media Testing
4. Data-Led Media Plans
Real briefs, real research, real results. See how we’ve helped brands decode behaviour and turn insight into commercial advantage.
