Spark Moments is our proprietary AI-powered platform designed for the next generation of research. We combine the scale of quantitative data with the depth of qualitative understanding.
By leveraging our proprietary ORCA 247 engine, we blend human expertise with advanced AI to connect with real people, capturing real-life moments through photos, videos, and conversational probing. This isn’t just fast data; it is researcher-led behavioural science built directly into an agile platform.
In a world increasingly reliant on synthetic data and simulated audiences, we guarantee authenticity. We capture actual behaviour from real people, and our expert researchers validate every insight to ensure commercial relevance.
Move from initial survey design to strategic, market-ready action in 7 days or less.
We never rely solely on algorithms. Our expert researchers validate every automated insight to guarantee absolute accuracy and commercial relevance.
Tap into a diverse, ready-to-engage panel of over 7 million consumers across 150 markets.
Get the complete picture of your consumer’s world through a seamless blend of text, photo, and video capture.
When a consumer gives a surface-level answer, our AI instantly follows up to uncover the deeper “why.” This real-time interaction transforms brief, 50-character opinions into rich, 190-character insights.
Stop relying on flawed human memory. Consumers record themselves using and preparing your products exactly when and where it happens.
Our ORCA 24/7 engine instantly identifies brands, packaging formats, and usage contexts straight from natural settings—like a shopper’s pantry or a crowded retail shelf.
We instantly translate unstructured conversations and media into quantified purchase drivers, automatically ranking the themes that matter most to your brand’s growth.
We keep the researcher and the human at the heart of everything. Our “human-in-the-loop” approach guarantees the accuracy of every insight we capture:
Spark Moments powers the research. Our areas of expertise put it to work. From trends and shopper behaviour to brand testing and media planning, every pillar is built on the same human-first foundation.
Real briefs, real research, real results. See how we’ve helped brands decode behaviour and turn insight into commercial advantage.
