MOOD OF THE NATION
Join That Spark Newsletter for our monthly Mood of the Nation report, tracking how people are feeling about the months ahead, plus fresh insights, exclusive reports and real case studies.
Mood of the Nation
Each edition combines shopper psychology, emotional drivers and macro-behavioural triggers to give brands a clear window into how people feel, how they plan to act and what they will buy next.
By tracking real mood shifts and trends, we help category and brand teams understand changing motivations, purchasing intent and cultural momentum.
WHAT YOU’LL FIND
Every edition of Mood of the Nation looks at key behavioural themes including:
- UK and US consumer sentiment and emotional trends
- How consumers are redefining financial confidence amid uncertainty
- Seasonal shifts in spending, planning and engagement
These snapshots reveal the emotional context that will drive category decisions, retail activations and brand communication over the coming months.
These snapshots reveal the emotional context that will drive category decisions, retail activations and brand communication over the coming months.
JOIN THAT SPARK NEWSLETTER
Sign up for access to our monthly Mood of the Nation report, tracking how people really feel and what that means for what they buy next. You’ll also get fresh insights, exclusive reports and real case studies, all in one place, every fortnight.