Reports Archive - Spark Emotions

Reports.

Research that reveals how people really think and behave. Explore the reports shaping smarter strategy and decision-making.

RESEARCH LIBRARY

Behavioural science, emotional insight, and the data behind how people really decide. These reports go beyond the surface, turning complex human truth into clear, strategic direction for brands and organisations ready to act on what actually drives people.

AI Sentiment Report

New research from Spark Emotions reveals how 640 social media users across the UK, USA, Dubai and Saudi...

View the report

More From the Insights Hub

dense crowd of ecstatic football fans celebrating outdoors in a city plaza, with individuals wearing light blue and white striped jerseys, waving flags featuring a central sun emblem, holding up a replica gold trophy, and celebrating amidst a spray of water and confetti with modern skyscrapers in the background.

Winning the Living Room: World Cup 2026 Consumer Behaviour in the UK and US

Discover the reality of World Cup 2026 consumer behaviour. Learn why consumer goods brands must pivot strategies toward at-home viewing and food delivery to drive ROI.

How to Get Fast Qualitative Insights for CPG Brands

Fast qualitative insights combine agile recruitment, AI assisted workflows, and expert human behavioural analysis to deliver deep consumer truths in a fraction of the traditional research timeline.

Spark Emotions Is Giving Away 10 Shopper 101 Workshops

Spark Emotions is giving away 10 exclusive Shopper 101 Workshops. Win and our experts come to your office to deliver a masterclass on shopper behaviour. Enter now.