Foot Locker Store of the Future Case Study | Measuring the Impact of Experiential Retail Design
Foot Locker had a bold new store concept. They needed to know it worked. We gave them the proof.
Dew is a challenger brand in the household cleaning category preparing to take new packaging concepts into a high-stakes trade conversation. With limited time and no margin for uncertainty, the brand needed fast, credible consumer insight that could stand up in front of buyers. Here’s what we delivered – within six days.
Dew needed to understand how shoppers would emotionally and rationally respond to multiple new packaging concepts, and to do so quickly enough to influence an imminent customer meeting.
Our consumer psychologists designed a rapid research programme using the Spark Moments platform to capture both implicit emotional reactions and explicit feedback to the different packaging designs.
The research highlighted which concepts felt most distinctive, credible, and shelf-ready, revealing emotional preference signals traditional feedback would have missed.
Within six days, Dew received an insight-led report that enabled confident packaging optimisation ahead of a critical trade meeting.
Foot Locker had a bold new store concept. They needed to know it worked. We gave them the proof.
A consumer journey research case study showing how Spark Emotions helped Autovia understand how modern car buyers research, decide, and purchase vehicles.
This case study shows how Spark Emotions helped Foot Locker and Nike improve the in-store footwear journey by using consumer psychology and behavioural measurement.