This is where we analyse human emotion, decode decision-making and break down the behavioural patterns shaping categories, culture and commerce.
Why do millions of people open Duolingo every day when learning a language is so difficult? The answer lies in consumer habit formation. Rather than relying on motivation, which comes
Discover the reality of World Cup 2026 consumer behaviour. Learn why consumer goods brands must pivot strategies toward at-home viewing and food delivery to drive ROI.
Fast qualitative insights combine agile recruitment, AI assisted workflows, and expert human behavioural analysis to deliver deep consumer truths in a fraction of the traditional research timeline.
Spark Emotions is giving away 10 exclusive Shopper 101 Workshops. Win and our experts come to your office to deliver a masterclass on shopper behaviour. Enter now.
Spark Emotions’ global survey reveals how audiences feel about AI generated content and why trust and authenticity still drive engagement.
Spark Emotions joins That Global View to expand its ability to measure and apply real human emotion through strengthened leadership and infrastructure.
