We’re giving away 10 exclusive Shopper 101 Workshops, and one of them could be coming to your office.
Win this competition and our experts will come directly to your HQ to deliver a high-energy, actionable masterclass on how your buyers actually think. No travel, no logistics. Just real shopper insight, delivered straight to your team.
What is the Shopper 101 Workshop?
The Shopper 101 Workshop is a hands-on session designed to help brands understand the real decisions happening in-store. Not what shoppers say they do. What they actually do.
Trusted by fierce challenger brands and global multinationals alike, we’ve helped businesses of all sizes win at the shelf. This workshop brings that same expertise directly to you.
Who’s leading it?
The session is led by Will Morgan, Research Director and Shopper Expert at Spark Emotions. Will started with us as a three-month intern. 13 years later, he’s travelled the globe, from Australia and Japan to South Africa and Argentina, understanding exactly how consumers buy.
He doesn’t just teach. He does.
- LEGO HQ: Led a multi-market, eye-tracking research project for LEGO, culminating in a game-changing workshop at their Billund headquarters.
- Global Healthcare: Masterminded a massive 15-market shopper study across 5 categories, using real-time store intercepts to uncover hidden consumer habits.
- As Seen on TV: Featured on ITV’s Tonight programme, using eye-tracking tech to demonstrate live shopper behaviour alongside Kate Quilton.
How to enter
There are only 10 workshops available. To be in with a chance of winning one for your team, enter your details and tell us why this masterclass will be most helpful for your brand.
