Online deep dive interviews

Traditional interviews only tap into a small % of people’s thought processes. But it is the cognition lying below the respondent’s level of awareness that is largely responsible for decision making.

Our Online Deep Dive Interviews are designed by a team of consumer psychologists to extract more meaningful answers from consumers. With a combination of implicit and explicit questions created in conjunction with our University partner.

Our Online Deep Dive Interviews enable us gain a deeper understanding of what shoppers really think, their genuine reactions and the emotional levers driving the ‘why’.