Eye tracking

Using the very latest in cutting edge mobile eye tracking technology, we can see exactly what information customers use, to navigate, identify and choose. Shoppers are fitted with lightweight eye tracking glasses to give total freedom and mobility.

We record the entire trip, from approaching the fixture, searching for products on shelf, down to the information looked at on pack. The eye tracking footage is coded and analysed to understand the navigational cues that they do and don’t use and the POS and products they engage with.