Emotional measurement wheel

Understanding how your consumers really feel about your brand, product or service is crucial to driving sales and building brand affinity. Spark Emotions are able to quantify your customers' emotions, using our Emotional Measurement wheel, which gives you a read on their levels of excitement, enjoyment and confusion and their level of emotional engagement.

By truly understanding how your customers feel, you are able to tailor your brand, product or service to better suit their needs and customers who are able to positively engage with you are more likely to convert.