Research methods

We tailor our research to get you the most accurate answers to your questions.

  • We are powerful when
    we work together

    Take the subjectivity out of design at PACE

    Gain a deeper understanding of what your brand really means to your buyers

    We use the latest Static Eye Tracking Technology

    We analyse facial expressions to capture emotional engagement

    Accurately replicate the in store decision process

    A deeper understanding of what shoppers really think

    Our Online Xtraviews are designed by a team of consumer psychologists

    Understanding shoppers in a COVID secure way

    Most of what we do is conducted below our conscious awareness.

    What shoppers really think of your brand.

    Real shoppers are fitted with eye tracking glasses and shop completely unaided.

    Cut through subconscious behaviour and see exactly what your consumers see.

    Let’s us gain a deeper understanding of what consumers really think.

    Be more strategic about how you connect and provide information to your customers.

    Our app captures behaviour and is a faster but less detailed alternative to other methods.

    Test your concepts in virtual reality to save costs.

    Using Virtual Reality to maximise engagement and authenticity.

    Our insight led pack testing ensures your packaging is easily processed.

    Getting to the truth of online shoppers.

    How your customers really feel about you.

    Take the subjectivity out of design at PACE

    Gain a deeper understanding of what your brand really means to your buyers

    We use the latest Static Eye Tracking Technology

    We analyse facial expressions to capture emotional engagement

    Accurately replicate the in store decision process

    A deeper understanding of what shoppers really think

    Our Online Xtraviews are designed by a team of consumer psychologists

    Understanding shoppers in a COVID secure way

    Most of what we do is conducted below our conscious awareness.

    What shoppers really think of your brand.

    Real shoppers are fitted with eye tracking glasses and shop completely unaided.

    Cut through subconscious behaviour and see exactly what your consumers see.

    Let’s us gain a deeper understanding of what consumers really think.

    Be more strategic about how you connect and provide information to your customers.

    Our app captures behaviour and is a faster but less detailed alternative to other methods.

    Test your concepts in virtual reality to save costs.

    Using Virtual Reality to maximise engagement and authenticity.

    Our insight led pack testing ensures your packaging is easily processed.

    Getting to the truth of online shoppers.

    How your customers really feel about you.