Category insight

The key to understanding the behaviour surrounding your product lies with understanding the context of the category it sits within.

We focus in on the category to better understand how shoppers interact and respond to the products on shelf

  • Understanding shopper’s
    category behaviour
  • What you will find out

    We develop our category insight utilising a balance of the “What?” and “Why?” of behaviour in order to develop the most complete picture of what your shopper is thinking in the wider category.

    How we conduct the research

    Discover what really happens at fixture through Detailed Behaviour Analysis

    Our innovative app has been specifically developed to perform in-store shopping behaviour research without the need for cameras

    Our Xtraview interviews get the “why?” of what drives your shopper’s decisions

    Our Online Emotional Measurement tool identifies how your customers really feel about your brand, products or service

    Identify exactly where your shopper’s are navigating and fixating on the shelf (with the latest technology)

    Get to the route of the shopper decision-making process

    Analysing facial expressions to screen out rationalisation and capture emotional engagement

    Discover what really happens at fixture through Detailed Behaviour Analysis

    Our innovative app has been specifically developed to perform in-store shopping behaviour research without the need for cameras

    Our Xtraview interviews get the “why?” of what drives your shopper’s decisions

    Our Online Emotional Measurement tool identifies how your customers really feel about your brand, products or service

    Identify exactly where your shopper’s are navigating and fixating on the shelf (with the latest technology)

    Get to the route of the shopper decision-making process

    Analysing facial expressions to screen out rationalisation and capture emotional engagement

    Case studies

    Gaining a deep understanding of the hot sauce category for Encona

    Understanding the drivers of cleaning category behaviour

    Increasing sales by 23%

    Gaining a deep understanding of the hot sauce category for Encona

    Understanding the drivers of cleaning category behaviour

    Increasing sales by 23%

    Get in touch to find out more