Shopping online and shopping in store are very different, yet there are still the same human behavioural traits that research methods need to take into consideration.
Much of shopper behaviour is still sub-conscious, we can’t simply ask shoppers about their shopping trip.
We are able to understand shoppers real emotions and behaviour when shopping online.
What you will find out
We use a range of cutting edge research techniques to understand how shoppers really behave when shopping online. Gaining a deep understanding of what they view and click through but also, crucially, what they don’t.