A well-known wine brand was looking to increase the effectiveness of their digital advertising, they asked us to help them get to the truth.
What we did
We utilised one of our many online methodologies that help us to understand the thoughts and emotions of shoppers to help improve the effectiveness of digital advertising.
What we found out
- After coding all the data we identified that online shoppers were not emotionally engaging with the advert.
- We conducted some research of the broader UK population and we learned that 90% of people are right handed.
We moved the wine glass from the left to the right hand side of the bottle in the advert. By doing this, customers’ propensity to buy increased as their processing fluency was improved so they were able to subconsciously visualise themselves picking up the glass much more easily.