Online media optimisation
Identify which elements of a website are attracting attention, being engaged with, and clicked through.
Understand the messages that customers are attracted to and engage with.
Behaviour is captured (including time on page, navigation, and clicks) alongside eye tracking to create insights to optimise your website or product webpage.
What you will find out
We use a range of cutting edge research techniques to understand what media online shoppers engage with.
Gaining a deep understanding of what they view and click through but also, crucially, what they don’t, allowing you to optimise the right message in the right place to drive maximum effectiveness.