The challenge

Our client wished to optimise their communication strategy within grocery websites, understanding where and how to prompt shoppers to buy their brand

    • What we did

    We conducted a study into grocery shoppers online behaviour using a combination of our research techniques – Eye tracking, Detailed behaviour Analysis, Unaccompanied Shops and Xtraview. Research was carried out online and in shoppers homes as they browsed

    What we found out

    We established where in the online journey grocery shoppers were receptive to paid media and open to persuasion

    We discovered that the first stages of an online grocery shop are conducted in system 1 mode and difficult to influence

    We were able to identify where replenishment ended and active shopping began

    • The
    results