Foot Locker Store of the Future Case Study | Measuring the Impact of Experiential Retail Design
Foot Locker had a bold new store concept. They needed to know it worked. We gave them the proof.
Market Fresh was exploring new product development within the fast-growing plant-based food category. With competition intensifying and consumer expectations evolving, the team needed a clear, evidence-led understanding of where the market was heading and how to successfully bring new products to market.
The plant-based category is crowded, making differentiation difficult, so the challenge was not just to assess the size of the opportunity, but to identify how new products could stand out, resonate with consumers, and succeed in a competitive retail environment.
We applied our foundational market diagnostics methodology combining consumer research and category expertise.
The research showed that growth in the plant-based category is being largely driven by the rise of the flexitarian consumer, rather than strict vegan or vegetarian audiences. The study also revealed a clear opportunity for retailers to expand and refine their plant-based offerings. However, as competition increases, brands need to work harder to differentiate.
The insight gave Market Fresh a clear understanding of where the plant-based opportunity truly lies and how to approach new product development with confidence.
Spark Emotions provided practical guidance on:
“Spark Emotions were able to identify opportunities for us, and most importantly, were able to give us clear guidance on what we needed to do to take our products to market.”
– Market Fresh’s Chief Executive, Kamal Chauhan
Foot Locker had a bold new store concept. They needed to know it worked. We gave them the proof.
A consumer journey research case study showing how Spark Emotions helped Autovia understand how modern car buyers research, decide, and purchase vehicles.
This case study shows how Spark Emotions helped Foot Locker and Nike improve the in-store footwear journey by using consumer psychology and behavioural measurement.