At Spark Emotions, we help brands grow by understanding the science behind consumer and shopper behaviour. From fierce challenger brands to global multinationals, we’ve partnered to uncover the emotional and contextual triggers that drive real-world consumer decisions.
Applying over 25 years of psychology-led research to your commercial challenges, we provide strategic clarity and actionable insight. With established global research experts capturing behaviour across 150 markets and millions of consumers, we combine the rigour of global research with the agility of modern technology
We distinguish between fast, intuitive thoughts and slow, deliberate thinking.
We know that working memory only lasts around 18 seconds.
Being easier to process makes a brand easier to purchase.
Emotion fundamentally drives purchase behaviour.
As an MRS Company Partner, we are committed to the highest standards of evidence and ethics. Whether you need to decode shopper behaviour in-store or understand consumer usage at home, our team of experts ensures that our insights always drive results.
Because over 90% of purchasing decisions happen on autopilot, asking consumers what they might buy rarely gives you the truth. We prefer to see what shoppers actually do. Using advanced eye-tracking, real-store observation, and behavioral science, we map the drivers behind the “buy.”
Next-generation research requires a next-generation platform. Meet Spark Moments, our proprietary, human-first AI engine. While the rest of the world relies on slow timelines or synthetic, robot-generated data, we combine massive quantitative scale with authentic, validated human moments, delivering commercial insights in 7 days or less.
Data alone doesn’t grow brands, understanding human behaviour does. We don’t believe in one-size-fits-all research. Instead, we tailor our approach across four core pillars, to give you the insight-led actions you need to win.
1. Trends
2. Shopper
3. Brand/Media Testing
4. Data-Led Media Plans
