Customer personas

All of your customers do not feel or behave in the same way, they all have different nuances which drives their behaviour.

Our customer personas help you to create targeted products, offers, communications and retail channels.

Our team of expert consumer psychologists gain a deep understanding of some of the key demographics, emotions and behaviours of your customers to create distinctive customer personas, allowing you to develop insight propositions to appeal to your customers to drive business growth.

  • Your customers do not feel or
    behave in the same way
  • What you will find out

    We will segment your customers into distinct groups, which will be broken down by demographics, how they feel about your business, emotional engagement with your business, triggers and barriers and finances

    How we conduct the research

    Extract more meaningful answers from your consumers

    Accurately replicate the in store decision process

    How your customers really feel about your brand, products or service

    Extract more meaningful answers from your consumers

    Accurately replicate the in store decision process

    How your customers really feel about your brand, products or service

    Get in touch to find out more