Macro space understanding
Understanding how your shoppers behave in the wider store environment can be key to unlocking how to engage your shoppers, and create the optimal shopping experience. We use a mixture of behavioural analysis methodologies to understand how shoppers navigate, interact, engage, and experience the shop floor, and the products within it.
What you will find out
We develop our macro space understanding utilising a balance of the “What?” and “Why?” of behaviour in order to develop the most complete picture of what your shopper is thinking within the store environment. We will always record ‘what’ shoppers did, to see what there behaviour is in store.