Macro space understanding

Understanding how your shoppers behave in the wider store environment can be key to unlocking how to engage your shoppers, and create the optimal shopping experience. We use a mixture of behavioural analysis methodologies to understand how shoppers navigate, interact, engage, and experience the shop floor, and the products within it.

  • Understanding how your
    shoppers behave in store
  • What you will find out

    We develop our macro space understanding utilising a balance of the “What?” and “Why?” of behaviour in order to develop the most complete picture of what your shopper is thinking within the store environment. We will always record ‘what’ shoppers did, to see what there behaviour is in store.

    How we conduct the research

    Discover what really happens at fixture through Detailed Behaviour Analysis

    Our Xtraview interviews get the “why?” of what drives your shopper’s decisions

    Our Emotional Measurement tool identifies how your customers really feel about your brand, products or service

    Identify exactly where your shopper’s are navigating and fixating on the shelf (with the latest technology)

    Get to the route of the shopper decision-making process

    Discover what really happens at fixture through Detailed Behaviour Analysis

    Our Xtraview interviews get the “why?” of what drives your shopper’s decisions

    Our Emotional Measurement tool identifies how your customers really feel about your brand, products or service

    Identify exactly where your shopper’s are navigating and fixating on the shelf (with the latest technology)

    Get to the route of the shopper decision-making process

    Case studies

    Increasing conversion by 118%.

    Increasing conversion by 118%.

    Get in touch to find out more