The challenge

Our team of world class behavioural psychologists were challenged to help Foot Locker understand how their customers shop to help them stay one step ahead of the competition.

  • What we did

    Our team analysed Foot Locker’s customers to understand how they felt, behaved and ultimately made decisions instore. We gathered data on their conscious thoughts and feelings and their unconscious awareness.

    What we found out


    • Shoppers found the stores difficult to navigate leading to frustration and walkways
    • The existing visual merchandising principles reduced the number of shoes consumers look at.
    • Customer service is key – trying on a shoe convert's a potential customer into a buying customer.

  • The
    results