In store media optimisation

With the amount of time and effort that goes into in store media, you want to ensure that it will grab attention and engage with shoppers in the context of the environment it’s going to be placed in. We test your media through a human lens.

In store behaviour

Ensure you grab the
attention of shoppers

What you will find out

Using behavioural data to form the base of our testing phase, we build out our recommendations using key psychological principles and theories to ensure you’re making the best impact with your in store media. From here we can then further test and adapt concepts until we have the perfect activation to place in store.

How we conduct the research

Discover what really happens at fixture through Detailed Behaviour Analysis

Our innovative app has been specifically developed to perform in-store shopping behaviour research without the need for cameras

Our Xtraview interviews get the “why?” of what drives your shopper’s decisions

Our Emotional Measurement Wheel identifies how your customers really feel about your brand, products or service

Identify exactly where your shopper’s are navigating and fixating on the media (with the latest technology)

Get to the route of the shopper decision-making process

Analysing facial expressions to screen out rationalisation and capture emotional engagement