Pack testing

There is a science behind effective packaging. The more quickly and efficiently shoppers can process the design of your packaging the more likely they are to see it, prefer it and select it in-store.

We analyse and isolate each creative element to help you identify what is most effective and highlight potential challenges, to achieve maximum results at the shelf.

Of course your pack never exists in isolation in-store so not only do we evaluate each of your potential pack design routes against each other, we analyse your concepts on the (physical or virtual) shelf amongst their competitive set.

  • Achieve maximum
    results at the shelf

    What you will find out

    We delve deeper into what shoppers really see, feel and how they behave towards your new packs in situ to drive optimal success.

    We have a variety of methodologies including that measure the metrics that matter which includes attention, findability, emotional engagement and real-life behaviour. Our industry experts combined with our behavioural specialists provide a unique integrated approach to best answer your needs.

  • How we conduct the research

    Discover what really happens at fixture through Detailed Behaviour Analysis

    We use the very latest in cutting edge mobile eye tracking technology

    Using Virtual Reality to maximise engagement and authenticity.

    Our Online Emotional Measurement tool identifies how your customers really feel about your brand, products or service

    Our Xtraview interviews are designed by a team of consumer psychologists

    Discover what really happens at fixture through Detailed Behaviour Analysis

    We use the very latest in cutting edge mobile eye tracking technology

    Using Virtual Reality to maximise engagement and authenticity.

    Our Online Emotional Measurement tool identifies how your customers really feel about your brand, products or service

    Our Xtraview interviews are designed by a team of consumer psychologists

    Case Studies

    Increasing sales by 23%

    Increasing sales by 23%

    Get in touch to find out more