A well-known manufacturer of garden equipment wanted to understand how to convert more shoppers to their brand at the shelf, they came to us as we get to the truth of their shoppers real behaviour in store.
What we did
The fieldwork was conducted at the shelf to cut through the subconscious and get to actual shopper behaviour. This enabled us to understand the navigational cues used, what POS was looked at and why shoppers engaged with products.
What we found out
- Shoppers were able to locate their products quickly at the shelf.
- The products were often rejected by shoppers and put back on the shelf.
- Shoppers wanted to feel and interact with the product itself.
Packaging was re-designed to expose product and encourage interaction.