Pack testing
There is a science behind effective packaging. The more quickly and efficiently shoppers can process the design of your packaging the more likely they are to see it, prefer it and select it in-store.
We analyse and isolate each creative element to help you identify what is most effective and highlight potential challenges, to achieve maximum results at the shelf.
Of course your pack never exists in isolation in-store so not only do we evaluate each of your potential pack design routes against each other, we analyse your concepts on the (physical or virtual) shelf amongst their competitive set.
What you will find out
We delve deeper into what shoppers really see, feel and how they behave towards your new packs in situ to drive optimal success.
We have a variety of methodologies including that measure the metrics that matter which includes attention, findability, emotional engagement and real-life behaviour. Our industry experts combined with our behavioural specialists provide a unique integrated approach to best answer your needs.
