To get people to buy your product, you need to know exactly how they shop. Because most purchasing decisions happen on autopilot, we can’t rely on asking shoppers what they might do. We capture their actual behaviour in the real world.
Our Shopper Behaviour uses proven science to uncover the subconscious reasons behind a purchase. We go into physical stores to see what grabs a shopper’s attention, where they experience friction, and what ultimately makes them choose one brand over another.
Pinpoint exactly what captures attention via mobile and static eye-tracking.
Unaccompanied shops and in-store intercepts to capture real-time choices.
App-based observation, online emotional measurement, passive web data, and Xtraviews.
Translating physical actions into clear, actionable category principles.
We don’t believe in one-size-fits-all research. Across trends, shopper, brand and media testing, and data-led media planning, we tailor our approach to give you the exact strategic answers you need to win.
