Mood of the nation
Before your customers even consider making a purchase, there are many macro influences that impact their lives.
Our Mood of the Nation allows you to really understand how your customers are feeling and behaving in their day to day lives.
We speak to a nationally representative sample of people to gain a deep understanding of how they are feeling about the world around them and the key moments throughout the year. This allows you to tap into your customer emotions and behaviour.
What you will find out
We are able to uncover a number of insights on your customers, ranging from levels of happiness, excitement control, attitudes towards finances to feelings towards key seasonal events, such as Christmas.