Mood of the nation

Before your customers even consider making a purchase, there are many macro influences that impact their lives.

Our Mood of the Nation allows you to really understand how your customers are feeling and behaving in their day to day lives.

We speak to a nationally representative sample of people to gain a deep understanding of how they are feeling about the world around them and the key moments throughout the year. This allows you to tap into your customer emotions and behaviour.

  • Understand your customers'
    feelings in their day to day lives.
  • What you will find out

    We are able to uncover a number of insights on your customers, ranging from levels of happiness, excitement control, attitudes towards finances to feelings towards key seasonal events, such as Christmas.

    How we conduct the research

    Our Online Xtraviews are designed by a team of consumer psychologists

    Our Online Emotional Measurement tool identifies how your customers really feel about your brand, products or service

    Our Online Xtraviews are designed by a team of consumer psychologists

    Our Online Emotional Measurement tool identifies how your customers really feel about your brand, products or service

    Case studies

    Understand how the UK is feeling on a monthly basis.

    Understand how the UK is feeling on a monthly basis.

    Get in touch to find out more