Concept testing

We have a range of cutting edge scientific tools and methodologies that go beyond traditional conscious evaluation techniques to provide real answers to key questions.

We can analyse and isolate each creative element and apply our knowledge of how the brain processes visual stimuli alongside measures of attention and engagement to optimise your designs.

  • Measures of attention
    to optimise your designs

    What you will find out

    You will gain a clear understanding of each creative element of your advertising or creative concepts.

    Our approach works on multiple platforms and devices that enables multifunctional insight. Our industry experts combined with our behavioural specialists provides a unique integrated approach to best answer your needs.

  • How we conduct the research

    We use the latest Static Eye Tracking Technology

    Our Online Emotional Measurement tool identifies how your customers really feel about your brand, products or service

    Our Xtraview interviews are designed by a team of consumer psychologists

    We use the latest Static Eye Tracking Technology

    Our Online Emotional Measurement tool identifies how your customers really feel about your brand, products or service

    Our Xtraview interviews are designed by a team of consumer psychologists

    Get in touch to find out more