Concept testing
We have a range of cutting edge scientific tools and methodologies that go beyond traditional conscious evaluation techniques to provide real answers to key questions.
We can analyse and isolate each creative element and apply our knowledge of how the brain processes visual stimuli alongside measures of attention and engagement to optimise your designs.
What you will find out
You will gain a clear understanding of each creative element of your advertising or creative concepts.
Our approach works on multiple platforms and devices that enables multifunctional insight. Our industry experts combined with our behavioural specialists provides a unique integrated approach to best answer your needs.
