Contact us

Plant-Based Market Research Case Study | Understanding Trends and Opportunities

Market Fresh was exploring new product development within the fast-growing plant-based food category. With competition intensifying and consumer expectations evolving, the team needed a clear, evidence-led understanding of where the market was heading and how to successfully bring new products to market.

The challenge

The plant-based category is crowded, making differentiation difficult, so the challenge was not just to assess the size of the opportunity, but to identify how new products could stand out, resonate with consumers, and succeed in a competitive retail environment.

What we did

We applied our foundational market diagnostics methodology combining consumer research and category expertise.

What we found out

The research showed that growth in the plant-based category is being largely driven by the rise of the flexitarian consumer, rather than strict vegan or vegetarian audiences. The study also revealed a clear opportunity for retailers to expand and refine their plant-based offerings. However, as competition increases, brands need to work harder to differentiate.

Impact

The insight gave Market Fresh a clear understanding of where the plant-based opportunity truly lies and how to approach new product development with confidence. Spark Emotions provided practical guidance on:
  • Where to focus innovation efforts
  • How to stand out in a crowded category
  • What consumers expect from future plant-based products

Client Testimonial

“Spark Emotions were able to identify opportunities for us, and most importantly, were able to give us clear guidance on what we needed to do to take our products to market.”
– Market Fresh’s Chief Executive, Kamal Chauhan

View More Case Studies.