Foot Locker Store of the Future Case Study | Measuring the Impact of Experiential Retail Design

Spark Emotions evaluated Foot Locker’s Store of the Future concept, measuring its impact on shopper behaviour, emotion, and brand perception across markets. Foot Locker needed evidence that its new Store of the Future concept improved shopper experience before global rollout.

The challenge

Experiential retail concepts require confidence before scaling due to high investment.

What we did

We conducted multi-market research using behavioural analysis, intercepts, and mobile eye-tracking.

What we found out

Shoppers felt happier, browsed longer, and found the stores easier to shop compared to baseline.

Impact

The findings gave Foot Locker confidence to scale the concept globally.

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