The challenge

Our world class team of behavioural psychologists were challenged to help a UK supermarket to encourage shoppers sign up to their loyalty programme.

  • What we did

    Our specialists analysed two loyalty programme concepts using our unique emotional response measurement tool, alongside galvanic skin response, to understand shoppers’ emotional engagement, as well as the best message content, design and tone of voice.

    What we found out

    We were able to make a clear recommendation on the design route to take forward, in order to effectively engage customers on an emotional and implicit level.