A health and beauty brand wanted our help in understanding how their shoppers really felt about the category to help them stand out at fixture.
What we did
Our team used our cutting edge methodologies to analyse shoppers’ behaviour and understand their emotional engagement with the category.
What we found out
What design and tone of voice effectively engaged shoppers on an emotional and implicit level.
Improved messaging on pack to provide more functional benefits and communicate product expertise.
Expertise claims aren't always intuitive to shoppers.