640 people. Four markets. One uncomfortable truth about AI content.
We tracked real social media users across the UK, USA, Dubai, and Saudi Arabia to find out exactly how people feel about AI-produced content and where brands are losing them.
The data is clear: 57% of people disengage the moment content feels inauthentic, and 1 in 3 now actively avoid AI-created content altogether.
This report breaks down the behavioural friction points, the cultural divides, and the precise moments brands lose attention to help you stop the scroll and start earning it.
