We reveal the emotional truth behind every decision people make, by blending behavioural science with real world observations and advanced AI-powered tech. Our researchers reveal the feelings that move people, and the science that influences behaviour.
With 25+ years of experience pioneering consumer psychology in a commercial context, our researchers have the experience and know-how to help brands understand why buyers make decisions and how to influence those moments across channels, categories and media.
Call it human understanding, delivered at machine speed.
Spark Moments, our proprietary platform, connects brands with real people in real-time, wherever they are. Blending AI speed with human precision, we rapidly turn consumer photos and videos into clean behavioral datasets, capturing the unfiltered emotions and triggers that shape decisions.
