App based
observation
Remote virtual reality concept testing

Remote virtual
reality concept testing

At Spark Emotions, we understand that designing, building and testing concepts, whether they are a store, a pack or a marketing campaign, is a costly process. This is why we have developed a methodology to test your concepts in virtual reality. We are able to use a number of different techniques to analyse customers behaviour, including eye-tracking, facial coding and unaccompanied shops, to get to the truth.

By taking the time to test the concept before going into production, you are able to save cost and improve the concept before roll out.

Faster
behaviour research