# Spark Emotions: The Human Intelligence Agency

> Spark Emotions uses behavioural science and AI to reveal the real human insights driving purchasing decisions\. Stop guessing and start driving predictable commercial growth\.

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## Pages
- [Mood of The Nation](https://sparkemotions.com/insights-hub/mood-of-the-nation/)
- [Spark Emotions](https://sparkemotions.com/)
- [About us](https://sparkemotions.com/about-us/)
- [Spark Moments](https://sparkemotions.com/spark-moments/)
- [Shopper Research](https://sparkemotions.com/shopper-research/)

## Case Studies
- [Women’s Magazine Shopper Behaviour Case Study \| Understanding In\-Store Decision Making](https://sparkemotions.com/insights-hub/case-studies/womens-magazine-shopper-behaviour/): A shopper behaviour case study showing how Spark Emotions helped Marketforce understand in\-store decision making in the women’s magazine category\.
- [Foot Locker x Nike: In\-Store Shopper Behaviour Case Study \| Getting Shoppers to a Shoe Faster](https://sparkemotions.com/insights-hub/case-studies/getting-shoppers-to-a-shoe-faster/): This case study shows how Spark Emotions helped Foot Locker and Nike improve the in\-store footwear journey by using consumer psychology and behavioural measurement\.

- [Autovia Consumer Journey Research Case Study \| Understanding the Modern Car Buying Journey](https://sparkemotions.com/insights-hub/case-studies/understanding-the-modern-car-buying-journey/): A consumer journey research case study showing how Spark Emotions helped Autovia understand how modern car buyers research, decide, and purchase vehicles\.
- [Foot Locker Store of the Future Case Study \| Measuring the Impact of Experiential Retail Design](https://sparkemotions.com/insights-hub/case-studies/foot-locker-store-of-the-future-case-study/): Foot Locker had a bold new store concept\. They needed to know it worked\. We gave them the proof\.
- [Plant\-Based Market Research Case Study \| Understanding Trends and Opportunities](https://sparkemotions.com/insights-hub/case-studies/plant-based-market-research/): The plant\-based category is booming\. But booming doesn't mean easy\. We helped Market Fresh find where the real opportunity lies and how to own it\.

## Reports
- [AI Sentiment Report](https://sparkemotions.com/insights-hub/report/ai-sentiment-report/): New research from Spark Emotions reveals how 640 social media users across the UK, USA, Dubai and Saudi Arabia really feel about AI\-produced content, and what it means for your brand\.

## Blogs
- [How to Get Fast Qualitative Insights for CPG Brands](https://sparkemotions.com/insights-hub/blog-and-press/how-to-get-fast-qualitative-insights-for-cpg-brands/): Fast qualitative insights combine agile recruitment, AI assisted workflows, and expert human behavioural analysis to deliver deep consumer truths in a fraction of the traditional research timeline\.
- [Winning the Living Room: World Cup 2026 Consumer Behaviour in the UK and US](https://sparkemotions.com/insights-hub/blog-and-press/world-cup-2026-consumer-behaviour/): Discover the reality of World Cup 2026 consumer behaviour\. Learn why consumer goods brands must pivot strategies toward at\-home viewing and food delivery to drive ROI\.
- [Hybrid Festivals: The New Normal in Live Events and Brand Engagement](https://sparkemotions.com/insights-hub/blog-and-press/hybrid-festivals-the-new-normal-in-2025/): Hybrid festivals have evolved from a temporary alternative into a permanent commercial reality\. Blending physical crowds with digital access allows major events to expand reach, reduce environmental waste, and offer immersive experiences like AR streams and virtual merch drops\. At Spark Emotions, we help brands leverage these changing consumer habits to remove friction and convert shifting audience expectations into guaranteed commercial certainty\.
- [The Behavioural Science Behind Duolingo: Why Systems Beat Consumer Motivation](https://sparkemotions.com/insights-hub/blog-and-press/behavioural-science-behind-duolingo-habits/): Why do millions of people open Duolingo every day when learning a language is so difficult? The answer lies in consumer habit formation\. Rather than relying on motivation, which comes and goes, Duolingo built a system around consistency\. By making progress visible and using the "streak" to make breaking a habit feel painful, they prove that the winning brands are not always the most exciting; they are simply the easiest to return to\.
- [How to Spot Shopper Attention Blind Spots \(And Why Traditional Research Misses Them\)](https://sparkemotions.com/insights-hub/blog-and-press/how-to-spot-shopper-attention-blind-spots-and-why-traditional-research-misses-them/): Traditional research misses the split\-second decisions that drive purchases\. Here is how to use shopper observation to uncover what consumers actually see\.

## Categories
- [Shopper Research](https://sparkemotions.com/category/shopper-research/)
- [Spark Moments](https://sparkemotions.com/category/spark-moments/)
- [Other](https://sparkemotions.com/category/other/)

## Tags
- [spark\-emotions](https://sparkemotions.com/tag/spark-emotions/)
- [news](https://sparkemotions.com/tag/news/)

## Optional
- [Sitemap index](https://sparkemotions.com/sitemap_index.xml)