We intercept people as they leave the category, event or experience that they’ve been engaging with.Our Xtraviews interviews are designed by a team of consumer psychologists building in our own standardised explicit and implicit questions created in conjunction with our University partner. We can then build in your own bespoke questions on top of this. Our unique ‘Emotional Response Measurement’ tool uses a unique algorithm to analyse customers responses and understand their emotional engagement with the category.
As humans, we don’t always know the answers to the questions we’re asked, as we are often operating on our System One type decision making (like our autopilot). As a result, we will rationalise our behaviour to provide an answer as to why we think we did what we did.