What sets
us apart
What sets us apart

Our
DNA

By combining the power of cutting-edge research techniques, scientific human behavioural understanding and market expertise, we help our clients grow and thrive.
Our team of psychologists and industry experts can help you to understand how your consumers really feel in order to drive business growth.

We get to actual,
not claimed behaviour

Experts on
the brain

Our academic and scientific knowledge of the brain
allows us to get to actual not claimed behaviour

System 1 & 2
Internal & external motivation
Salience & attention
Emotion & reason
Implicit & explicit
Working memory
Actual vs. claimed
We get you to a true
understanding of
your consumers
Who they are
How they behave
How they feel
How they decide
We get you to a true
understanding of
your consumers
Who they are
How they behave
How they feel
How they decide

Human
emotion

We measure human emotions, by calculating 3 implicit levels within the minds of consumers.

Industry
experts

We have a team of experts, spanning a number of industries,
who really understand how they operate. This expertise helps
us to develop actionable insights, that can be implemented.